The Pixel Award Goes to HoHo Vienna
The Golden Pixel Award is awarded for progressive and innovative print projects: the HoHo Vienna image folder garnered the prize in the category (Multi-)Sensory Projects - Haptic Experience. "What I find very important in selecting our team and our partner is a consistent implementation of the vision that guides HoHo Vienna. This was admirably done with our second image folder in collaboration with the printing company Berger in the small town of Horn, which is also home to our investor Günter Kerbler. The haptic experience – from cover to last page – is simply brilliant! Above all the embossed wooden structure leaves a great impression. I am particularly gratified that we now rank among the Pixel Award winners,“ said Caroline Palfy, HoHo Vienna project manager.
For the award, a special jury conducts an overall assessment not only of the interplay between various factors, including idea, quality, product or sustainability but also of the outcome of the interaction between customers and the agency as well as the printing company. This is what makes the award unique: not only the end product is recognised, but the entire project idea is underscored.
Foto v.l.n.r.: Mario Vucic, Vertrieb Berger, Romana Hoffmann, Projektsprecherin HoHo Wien und Geschäftsführer Peter Berger jun. von Ferdinand Berger & Söhne Ges.m.b.H.